Audi ITC Project

Information Architecture/Interaction Design/UI + UX

Audi ITC (Infotainment Tec Center) project is a collaborative project between The Media Lab of China Central Academy of Fine Arts and Audi R & D Beijing. This project aims to research user behavior, specifically for Chinese consumers, and then design the suitable User interface of the operation system of Audi’s vehicle navigation device,. I participated this project as lead interactive designer, and responsible for User Experience Design (Wireframe, flowchart) and User interface elements.